Asteroid Alert
Zoo Knoxville’s 2023 dinosaur exhibit, I helped design a campaign that urged visitors to see the dinos before they went "extinct." My role in this campaign was to craft visuals that would capture the urgency of the exhibit's final days, while also echoing the excitement of a prehistoric world. This creative was inspired by vintage warning broadcasts, complete with dramatic comet imagery and urgent messages. The campaign included a new webpage and social media ads. Zoo officials said this exhibit was a great way to learn about animals and extinction.
Zoo Knoxville’s 2023 dinosaur exhibit, I helped design a campaign that urged visitors to see the dinos before they went "extinct." My role in this campaign was to craft visuals that would capture the urgency of the exhibit's final days, while also echoing the excitement of a prehistoric world. This creative was inspired by vintage warning broadcasts, complete with dramatic comet imagery and urgent messages. The campaign included a new webpage and social media ads. Zoo officials said this exhibit was a great way to learn about animals and extinction.
Fall Campaign: Celebrating 75 Years
For the zoo’s fall 2023 campaign, I designed bright, engaging visuals that highlighted playful otters, red pandas, and baby chimps while celebrating the zoo’s 75th anniversary with a custom stamp. Despite a tight timeline, the ads captured a sense of fun and curiosity, encouraging families to visit and connect with the animals.
For the zoo’s fall 2023 campaign, I designed bright, engaging visuals that highlighted playful otters, red pandas, and baby chimps while celebrating the zoo’s 75th anniversary with a custom stamp. Despite a tight timeline, the ads captured a sense of fun and curiosity, encouraging families to visit and connect with the animals.
Boo at the Zoo
For the zoo’s annual BOO! at the Zoo event, I crafted colorful, illustrated visuals that balanced spooky fun with family-friendly charm. Building on previous campaigns, I incorporated bold gorilla teeth and gooey typography to create a playful yet slightly eerie vibe, perfect for trick-or-treaters exploring the BOO! Trail.
For the zoo’s annual BOO! at the Zoo event, I crafted colorful, illustrated visuals that balanced spooky fun with family-friendly charm. Building on previous campaigns, I incorporated bold gorilla teeth and gooey typography to create a playful yet slightly eerie vibe, perfect for trick-or-treaters exploring the BOO! Trail.
Planet Predator
For Zoo Knoxville’s Planet Predators exhibit, we developed a dynamic, multi-phase campaign designed to captivate and educate. The journey began with teaser visuals and videos that sparked curiosity, featuring a docu-series-inspired narrative highlighting the crucial role of apex predators in shaping our world. The launch phase followed, building excitement with bold visuals across billboards, social media, and programmatic ads. To maintain momentum, we introduced a refresh phase, updating content to keep the exhibit top-of-mind. My contributions included resizing assets for various platforms, animating key elements, and utilizing AI to enhance visuals, ensuring a cohesive and impactful campaign at every stage.
Winter
This campaign showcased the unique charm of visiting Zoo Knoxville during the colder months. The visuals highlighted red pandas nestled in trees, tigers adding bold color to winter landscapes, and crocodiles staying cozy in the ARC, emphasizing the zoo’s year-round appeal. In these story ads, a visit to the zoo in winter is visualized as a gift of adventure and wildlife learning!
This campaign showcased the unique charm of visiting Zoo Knoxville during the colder months. The visuals highlighted red pandas nestled in trees, tigers adding bold color to winter landscapes, and crocodiles staying cozy in the ARC, emphasizing the zoo’s year-round appeal. In these story ads, a visit to the zoo in winter is visualized as a gift of adventure and wildlife learning!